An army of retweeters…
and you as the general!
If you’re using Twitter to promote your business then you hope that your followers will see your tweets. Perhaps you’ve included a link in your tweet to take people to your website or blog and if your tweet is interesting and engaging enough, and you’re lucky, people will click on that link. If you are very lucky some of your followers will not only read your tweet, click on the link in your tweet, and follow that link to more information, but they will also share your tweet with their followers. As most people who are familiar with Twitter will know, this is called retweeting and if you can get it right it’s possible to create an army of people who will regularly retweet you to their followers, who in turn will often retweet to their followers, who will retweet to their followers etc etc – you get the picture. When you get this right you can reach huge audiences of people.
An army of retweeters and you as the general! Sounds extreme but it’s not, that’s exactly what can be achieved. It doesn’t happen over night and requires a strategy and some work but it is possible to create just that – an army of people online all retweeting your tweets to their own audiences. When you start to do the math it can be quite staggering. Some people on Twitter may have 300 followers, someone else may have 3000, someone else 30000 followers and so on and so on. If you get enough people retweeting you it’s possible, even if you yourself only actually have a small following, to have your tweet seen by tens of thousands of people. Can Twitter work for your business – what do you think?
If you’re tweeting regularly with good content there is a very good chance that people will find what you are tweeting about interesting and feel that your tweet will be of interest or add benefit to their followers so they’ll retweet you (RT). It stands to reason that if someone has RT’d you once then they may very well be willing to do it again. However most people are not solely driven by an unwavering desire to promote the services and products of your business, however fantastic your services are. In fact it is highly unlikely that you will find anyone who will act in this way and if by some bizarre quirk of fate you do then it will not last for long. If someone is willing to RT you regularly, on an almost daily basis even, and you are not paying them to do so, then it is usually for one reason and one reason only – they want you to help them also. So as long as they don’t compete with your business then do just that – help them.