I’ve noticed recently that there are a number of very small charities and indeed individuals who are trying to raise money and are using Twitter as a tool to do so.
The problem is that the ones I have noticed have sadly missed the point terribly and are going to fail. One person who will remain nameless was tweeting me on a daily basis and often several times per day asking for money. I have never met the person face to face or indeed ever even had one conversation with them that I am aware of via Twitter or any other form of communication.
Now before the crowds start gathering outside my office shouting “Scrooge!” let me make something absolutely clear. Charity and helping others where possible is very important to me. With a very small group of like minded people I am currently co-funding the education of a group of approximately 50 children in a village in India. From the setting up of the school, training of the teachers and ongoing costs. Believe it or not they don’t even have electricity in the village or roads for that matter! I support NSPCC, Great Ormond St, Cancer Research, Red Cross and Crisis on a monthly basis and have done much work with charities such as the Starr Trust. I also ALWAYS donate to every single friend and business associate when ever they do something to raise money for a charity and have run on various occasions (whilst having pretty challenging injuries) to raise money for charity too.
People trying to raise money is not the point of this post – the point is that they are using a tool incorrectly and will be getting either very limited or no results. I’d like to help by showing them how to get better results. You see Twitter is very similar to any networking meeting – with one small difference – it’s 24 hours per day 365 days per year and it’s open to everyone. Very cool networking meeting eh! Now if you turned up to a networking meeting and without introducing yourself to anyone or having one single conversation with any person present, you simply walked in and handed a leaflet to each person without saying a word and then left, how many of your leaflets would be read and more importantly acted on? If you are a very small charity that few people have heard of or an individual person that is completely unknown who is trying to raise money for something (no matter how important that cause undoubtedly is), asking people you’ve never spoken to for money in a barrage of tweets is going to have the same effect as the example I’ve just given of a networking meeting.
1. Set up a blog
2. Start networking
1. Set up a blog which you can do free. Start talking on your blog about what you are trying to achieve and why. Make it clear on your blog what your desired target is and keep people up to date with how it’s progressing. Show people how their actions are making a difference to the target getting reached and how the person or people you are trying to help are benefitting. Make sure there is a link to Just Giving or what ever donation mechanism you have in place from your blog.
2. Twitter is a networking meeting so start networking. Talk to people. Every new post you add to your blog tweet about this and ask people to take a look at what you are trying to achieve. Ask people to help tell your story (but get to know them first – otherwise we’re back to the handing out leaflets routine). Find out who are the most prolific tweeters (very easy – if you’d like a tip or two ask me @hhdesign) and ask if they will give you a shout out to their followers.