Do you capitalise on your Twitter connections?
I’m pleased to say that I regularly have people follow me on Twitter which of course is very nice. However, is the answer to business success with Twitter 1000’s and 1000’s of followers? I don’t think so. For me it’s not about numbers, it’s about looking for the quality connections and trying to make the most of those connections. I think the key to using Twitter successfully for your business is much the same as the key to using any networking environment successfully. It’s about identifying the people within that environment who actually want to engage with you. The people who want to get to know you, who want to listen to what you have to say and who have given thought to what they want to say to you. It’s about taking your time to build those relationships and learn what people do and what people want. How you can help them and how they can help you.
I get dozens of people follow me every few days who, when I check each of them out, I find have profiles that say things like “Follow me – I always follow back”. I look at their tweets and find a constant barrage of noise with no interaction. These are not the people to connect with. They have utterly missed the point of Twitter and I suspect would have very limited success in any networking environment. The approach of this type of networker conjures up a vision in my mind of people in a networking environment trying to build relationships by running about playing tag 😉
The connections I’m looking for on Twitter are the real people. People that have something real to say. People who know exactly what it is they want to say about their business and who listen to what others say about theirs. When I find these people I try to make the most out of our connection. I try to make sure I thank them for following me, thank them for retweeting me and I try to retweet them. I try to keep an eye out for their tweets. I try to introduce them to other connections that would benefit them. I get to know them and as I do my circle grows and it grows so too do the opportunities.
When someone asks to be connected to us they have opened the door to developing that connection. So, rather than just clicking “follow” in response, go ahead and step right through that door into a world of possibilities.